Today being the 30th birthday of German FIFA World Cup winner Bastian Schweinsteiger, put me in the mood for a small celebration of all things German!
So, football is going well for the Germans. But it would seem that they are eyeing success else where:
Number 1. If Bastian and the boys can get behind this peppy number, it looks like 2015 Eurovision victory is a definite possibility!
(The lovely lady singing to the team is Helene Fischer – German queen of Schlager – a particular sub-genre of pop music that tends to get the toes tapping of Eurovision fans – and also World Champion footballers!)
If I haven’t lost you already in all that joyous Schlager, I am coming to the rugby bit!
Number 2. Germans hearts are warming to rugby:
Despite Germany being football nuts, there is a rugby heartland in Heidelberg. As I discovered for a feature I wrote for IRB.com/rugbyworldcup.com due to the the soccer culture, the Germans have a tradition of producing nippy backs.
Check out the article via the below link:
Old values point the way for buoyant Germany
If the Germans can apply the same efficiency with which they run their economy, build cars, play football and produce Euro-pop Schlager, they have a bright rugby future ahead!
From a sports marketing point of view, wouldn’t it be great if German sports giant Adidas could get their two current World Champions together – Germany and the All Blacks? The teams could recreate something in the vein of this classic collaboration: