There was a rugby team that play in blue. They were a big city rugby side that had to compete with other with other sporting codes to attract fans. In their home city, rugby was often regarded as an upper … Continue reading
Déjà vu in blue
Tag Archives: Sports marketing
Man of the moment: Adam Ashley-Cooper
Enter an Aussie bloke. He is an extremely talented rugby player. This sportsman also happens to be a descendent of a British aristocratic family. He has helped to front a high profile gay rights campaign in Australia and models undies … Continue reading
Happy birthday Bastian Schweinsteiger! Happy German football, happy German Eurovision and even happy German rugby!
Today being the 30th birthday of German FIFA World Cup winner Bastian Schweinsteiger, put me in the mood for a small celebration of all things German! So, football is going well for the Germans. But it would seem that they … Continue reading
Throwback Thursday: Fifty shades of All Black!
I wrote this piece on 3rd of February this year. The announcement of the All Blacks sponsorship deal with leading underwear brand Jockey got me thinking, would Ireland ever head in that direction? Yes, I know it sounds a bit out … Continue reading
Scrumptious 